Current competition and challenges faced by LED explosion-proof lights:
1. The output of LED explosion-proof lights is increasing. The growth rate of the total value of LED lighting products can reach more than 50%. The growth of LED has directly led to the decline of the total value of traditional lighting products.
2. The price of LED explosion-proof lighting products continues to decline, and profits are further compressed. In 2013, the ex-factory price of LED bulbs was more than 20 yuan, but now many are between 4 and 5 yuan, which has led to a rapid decline in corporate profits. LED dividend growth has not brought profit growth to the company, and many companies even in 2014 The year is more difficult than 2013, which has left a lot of hidden dangers to the healthy development of the company itself. The main reason for this phenomenon is that there are too many companies, and manufacturers are proud to lower their prices to grab the market.
3. The advantages of traditional LED explosion-proof lamp companies are still obvious. In 2012, traditional lighting companies began to enter the LED lighting field extensively. Traditional companies have overall advantages in comprehensive aspects, including understanding of products, understanding of channels, etc. Although LED It is the name of the light source, but there is no essential difference between LED lighting and traditional lighting products at the replacement stage. No matter the application, appearance, sales method, and traditional channels still play an important role.
Faced with various tests and competitions, how can LED explosion-proof lamp manufacturers achieve better development in the era of low profit?
(4) There has been a significant increase in runaway and closed companies, and industrial risks have increased.
2. Shift the main battlefield in the future from cities to rural areas.
my country is a big agricultural country. Incandescent lamps are commonly used in rural households. The market for 1 billion incandescent lamps is here. With the rapid development of the rural economy and the continuous improvement of people's living standards, the quality requirements of agricultural names for life lighting are also constantly improving, especially after the implementation of the national policy to promote energy-saving lighting, which has further stimulated the huge rural market demand. Here, the "rural market" is no longer a hell of meaning, but represents a consumption power and level.Scan The QR Code to add NEWELL on WeChat