The 25th Guangya Exhibition will hold the "2020 Aladdin Online Lighting Exhibition" at the same time to help companies improve the exhibition effect
Date: 2020-09-29 18:55:46 Hits: 175
The 25th Guangya Exhibition will hold the "2020 Aladdin Online Lighting Exhibition" at the same time to help companies improve the exhibition effect
The 25th Guangzhou International Lighting Exhibition will be held in Guangzhou·China Import and Export Fair Complex from October 10th to 13th. The offline exhibition will be held at the same time as the 2020 Aladdin Online Lighting Exhibition (the official online exhibition of Guangya Exhibition) , 8 major display methods, the combination of online and offline, help companies to strengthen the exhibition effect!

Form 1: 2020 Aladdin Online Lighting Exhibition
During the offline exhibition of the 25th Guangzhou International Lighting Exhibition, the Aladdin Online Lighting Exhibition (the official online exhibition of Guangya Exhibition, held on October 9-13, starting 1 day earlier than the offline exhibition) will be held at the same time. By then, all companies can participate in online exhibitions, exhibiting exhibition halls, brands, cases and products online, and global audiences can watch the exhibition online at the same frequency anytime, anywhere.
Activity advantages:
1. All participating online exhibition halls are marked with the official logo of "2020 Guangya Exhibition Exhibitor + Booth Information", and the page ranking is displayed at the top;
2. Obtain a unified VI design material package to realize online and offline linkage;
3. Official organization to import traffic for online exhibition halls;
Form 2: Enterprise live broadcast
The live broadcast will start one day earlier than the offline exhibition. Companies can use the live broadcast tools provided by the platform to conduct live broadcasts, and at the same time make appointments in advance, expand online audiences, link with factories, and link online and offline product showrooms.
Activity advantages:
1. The offline exhibition starts one day in advance, and companies can make appointments in advance, expand online audiences, link with factories, and link products with online and offline exhibition halls;
2. Promotion opportunities through official media channels of the organizer (domestic: official website, WeChat, applet, magazine, Douyin, video account; abroad: Lightstrade.com, Linkedin, Facebook, Twitter, Instagram, YouTube);
3. The organizer will promote the event through multiple channels through hundreds of cooperative media and large databases, and take multiple measures to divert the live broadcast of the enterprise;
Form 3: Guangya Daren walks the hall live broadcast
Invite the winners of the 2020 Lighting Industry Short Video Contest and industry leaders to showcase the new products and exhibition halls of the company in the form of live broadcasts, and introduce the popular traffic of industry experts and leaders. It is planned to visit 300 exhibiting companies on the spot, and lead the exhibitors to see the new products, new technologies and new designs of this exhibition!
Activity advantages:
Invite winners of the "2020 Lighting Industry Short Video Contest" and industry celebrities to conduct interactive live broadcasts with exhibitors in the form of a live broadcast of the exhibition hall, and introduce the popular traffic of industry celebrities and celebrities for corporate online and offline displays.
Form 4: Lightstrade.com foreign trade live broadcast
The professional foreign trade team of Lightstrade.com is facing the global overseas professional audiences. The live broadcast of the exhibition is conducted in English. It shares the live dynamics of the exhibition with the global professional audiences in real time, discovers the innovative products, technologies and designs of this exhibition, and builds communication between exhibitors and foreign audiences. Bridge and actively facilitate transactions.
Activity advantages:
1. Led by the professional foreign trade team of Lightstrade.com, facing the global overseas professional audience, all English exhibition visits and live broadcasts;
2. Official live broadcast room to ensure smooth live broadcast;
3. Multi-channel publicity and promotion, continue to increase the popularity of the live broadcast room, and indirectly guide the brands of participating exhibitors;
4. For overseas audiences, pre-heat the event through multiple media channels such as email, SNS (Linkedin, Facebook, Twitter, Instagram, YouTube), and provide multiple exposure opportunities for participating exhibitors;
Form 5: Aladdin's official live broadcast room
Aladdin’s official live broadcast room was set up at the exhibition site, and companies were invited to live broadcast the new product launch; the live broadcast room was equipped with professional shooting equipment, live broadcast team, host, and official streaming to ensure smooth live broadcast, multi-channel promotion and continuous promotion of the popularity of the live broadcast room.
Activity advantages:
1. The right to use the official professional live broadcast room for a specific period of time, equipped with professional shooting equipment, live broadcast team, and host;
2. Official push streaming to ensure smooth live streaming;
3. Exclusive publicity services for participating companies;
4. Mail promotion to professional audiences at home and abroad;
                   
Form 6: Multi-screen push at the exhibition site
Set up multiple display screens on the exhibition site to display the live content of brand companies, and multiple screens are simultaneously played, which strongly enhances the exposure of the corporate brand and achieves linkage between online and offline exhibition halls.
Activity advantages:
Effectively enhance the online and offline brand exposure opportunities of exhibitors, quickly gain the attention of the on-site audience, and form a good interactive relationship with the on-site audience to guide the flow of on-site booths.
Form 7: Overseas online seminar
Under the current severe epidemic situation, entry control and cancellation of business activities have severely affected the development of foreign trade companies. As a platform for the lighting industry, Lightstrade will invite overseas designers, offices and other guests and domestic guests to conduct online + offline video conference mode during the Guangya Exhibition. The areas involved include South America, Southeast Asia, Europe, Africa, etc. Through in-depth discussion, let lighting companies in the industry fully understand the current overseas lighting market trends, and promote in-depth exchanges and friendly cooperation between buyers and sellers.
Activity advantages:
1. Understand the overseas lighting market capacity, consumption habits and cognitive models;
2. How to adjust new sales in overseas markets due to the epidemic:
3. Set up connections to interact with overseas guests in real time and without boundaries;
4. Develop a new regional market for foreign trade and build a bridge of communication;
Form 8: Live broadcast of 100 exhibition activities
The opening ceremony of the organizer, the 8th Aladdin Magic Lamp Award Ceremony, the 2020 Aladdin Forum, industry organizations and media events and other nearly 100 events are simultaneously broadcast live, allowing online and offline visitors to gain insight into the industry and the future anytime, anywhere Development trend.
Source: "Aladdin·Design"
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