What are the features of LED lighting and display industry in 2015?
Date: 2015-11-11 09:33:49 Hits: 346

With the implementation of the nationwide energy saving and environmental protection concept, the opening of the general lighting market has led to the growth of the LED whole industry chain. The LED industry has been or is expected to exhibit some important features in 2015. Domestic LED enterprises will realize great leap forward development by seizing the opportunity and forming a breakthrough in technology.


1, smart lighting Jianxingjianjin, taking photos, people such as indoor lighting applications to accelerate the penetration of

according to an agency released earlier this year, 2015 global LED lighting trends report shows that the size of the global lighting market will reach $82 billion 100 million in 2015. Among them, the LED lighting market will reach 25 billion 700 million U. s.dollars, the market penetration rate of 31%.

for intelligent lighting can subvert the traditional lighting model, a research institute said that the lighting itself is the essence of customer demand, this demand is dominant and long-term will not change. The primary task of intelligent lighting is how to provide a more comfortable and high-quality lighting environment. At the same time, the customer requirements of intelligent lighting products to use simple process, not complicated, so at this stage of intelligent lighting is not to subvert and replace the traditional lighting, but as an effective supplement, is mainly to meet the needs of some customers on the demand of intelligent lighting. Intelligent lighting in the next 10 years, lighting will be expected to account for 30% of total demand. In 2014, the rise of mobile Internet and intelligent equipment set off a storm of wisdom in the field of lighting, helping to shape a breakthrough in high-end markets. In the future, users can control the home lighting environment through the mobile terminal, customize the scene applications, and realize the intelligent control of lighting equipment. At present, including PHILPS, OSRAM, including the major lighting manufacturers have layout wisdom lighting field. Among them, PHILPS early in 2012 launched the HUE series of intelligent lighting products, the main limit switches, theme changes, application reminders and other user-friendly features, has a good user experience. At present, Hue in Amazon and AppleStore have received very high user evaluation, only AppleStore shipments per year up to 3 million. With the rapid rise of smart home in China, intelligent lighting will completely change the lighting habits of mankind as a whole, and will greatly improve the quality of human life.

for green environmental protection, energy efficiency and other factors, vigorously promote the government, municipal traffic lighting LED lighting products has become the first to enter and form large-scale application segments. Since 2009 “ Ten City 10000 ” project started, LED road lighting throughout the building in full swing, China's LED street lamp market penetration (installation quantity) is constantly improving. According to the market research firm estimates, in 2015 China's LED lighting market size of about 23 billion yuan, the overall market penetration in China LED lighting products will be more than 45%, with the improvement of falling prices, channels and improve consumer awareness, taking photos, people such as indoor lighting market in the future will be a fast start, pulling into the sustained high growth momentum in 2015 LED lighting market.

2, LED small pitch

LED display is on display have a brilliant future in the new century in late 80s the global display technology developed rapidly, has experienced from the monochrome and color graphic display, until today the development process of full color video display. The earliest single and double color LED display can only display text information, which is mainly found in airports, railway stations and other public transportation hubs, as well as information display integrated screens for banking, telecom and other business halls. There a full color LED display marks the formal entry into the era of image. The red, yellow and blue tricolor chips are encapsulated in the same light bulb to realize the full color function of the single pixel point (lamp bead) display. LED full color display appears at the beginning, because the distance between the lamp package due to the large screen resolution is low, only for big screen display and appropriate remote viewing, so LED full-color display from the earliest outdoor large screen display began to penetrate, common in large outdoor advertising display, sports venues and background events live stage show etc.. As LED technology continues to mature, the package volume gradually narrow, distance between pixels from the previous 10mm gradually decrease to about 2mm, suitable for close watch (the third generation of revitalizing XMAX Riyadh released HD LED pixel interval has been reduced to 1.25mm, resolution up to 1920X1080 pixels). With the existing indoor display contrast technology, we believe that a small pitch LED display will walk into the room from the outside, and gradually complete replacement of the existing DLP and LCD splicing screen display, and one of the killer applications become a big screen in the field of indoor. According to a Research Center released 2013-2017 China LED display industry market research and forecast report data, in 2013 China's entire small spacing display market size of 500 million yuan, in 2014 increased by more than 3 times, reached 2 billion yuan market scale, while 2015-2016 years the market will be more than 10 billion yuan of scale. Since

3, LED backlight domestic enterprises save alternative opportunities

since 2004 launched the first Sony LED backlight LED backlight LCD TV, because of its many advantages of low energy consumption, high quality, long service life and environmental protection, and quickly occupied the market. At present, small and medium-sized Tablet PC backlight, LED penetration is close to 100%, smart phones, LED backlight penetration has reached about 80% (the remaining 20% of the market is dominated by Samsung's OLED screen). In NB/PCMonitor/LCDTV and other large backlight areas, LED penetration rate has been close to 100%. Although the overall demand for LED backlight is nearly saturated, the market is limited in increments, but for domestic LED backlight packaging manufacturers, there are still alternative opportunities. First, the domestic packaging manufacturers technology has been catching up, cost-effective advantage began to highlight; two is the rise of downstream brand manufacturers, but also led A shares of backlight packaging company performance steadily. Global LED backlight packaging manufacturers, especially large-size backlight, mainly in China's Taiwan and Japan and South Korea enterprises. In recent years, the mainland and Taiwan manufacturers on product performance continued to narrow the gap, and the manufacturing cost advantage, making China's LED backlight unit price rising, gradually replaced Taiwan and South Korea manufacturers market share.

secondly, China is a major producer of TV, mobile phone, notebook computer cluster, millet, HUAWEI, Lenovo and other mobile phone manufacturers shipments have become one of the world's top five; TCL shipments, Hisense, SKYWORTH, Konka and other TV manufacturers have been among the world's top ten. Domestic brand manufacturers in the technical performance of certain premise, will naturally select the mainland packaging enterprises. Small and medium-sized aspects, millet, HUAWEI, Lenovo since 2013 has begun to gradually adopt the domestic LED backlight device, the current penetration is gradually increasing. Large size, China's 4 largest TV manufacturers as early as 2012, Q2 has begun to fully use the domestic large-size LED backlight device, and the proportion of applications gradually expanded. Therefore, in the backlight market is almost saturated, we believe that in 2015, LED, backlight and other Chinese brands are conducive to the rise of domestic replacement process to accelerate this structural change.

4, a new brand layout electricity supplier channels, business model innovation to boost LED lighting companies out of

significantly reduce the cost of sales to the Red Sea by the electricity supplier channels to promote LED lighting products, and cater to the young consumer demand. For the emerging LED lighting brand, because the interests of disputes and no pricing and traditional physical channels, which will open up the electricity supplier channels is more intense, the pace of development will be more rapid, O2O mode (a combination of online and offline marketing) is growing fast. In order to deal with the impact of electricity suppliers on the physical channels, manufacturers actively promote, many dealers try to combine electricity providers and entities channels, integration of online and offline sales resources. Local merchants by entering the electricity supplier, online orders, line delivery, installation, providing after-sales service, to achieve the close integration of physical stores and e-commerce. At the same time, EMC model in the LED commercial areas of rapid profitability, product prices and energy efficiency improvements, have boosted the commercial LED lighting market breakthrough. Centralized management of commercial lighting function to intelligent lighting and the rapid rise of EMC mode, LED commercial lighting has also led to the development of intelligent power supply sales, it is estimated that in 2015 Chinese LED lighting intelligent power market is expected to reach 2 billion yuan, for three consecutive years to maintain explosive growth. On the export side, due to the international price of LED product is relatively stable, the domestic LED lighting companies can use their own technology and manufacturing advantages for global brands, so as to obtain manufacturing profits, focus on export share in the global market.

5, M & A is the important characteristic of the LED lighting industry in 2015

early in January this year, LED lighting industry related stocks more than 80. Among them, through the LED industry chain related concepts listed enterprises amounted to 22, to LED chip, packaging, display, outdoor lighting, supporting materials, supporting equipment based. In the LED lighting industry gradually mature process, merger and acquisition integration is an inevitable process. In 2015, LED industry chain and integration has been or is expected to show the following characteristics: one is the overall amount of mergers and acquisitions will be more than in previous years, the scale of more than 1 billion yuan merger cases will increase; the two is the key period of the 2015 LED indoor lighting integration will come; the three is 2015 and part of the success of the sapphire chip and merger cases is four; the traditional lighting companies force and merger; five is the LED lighting industry mergers and internationalization. In 2015, the LED lighting industry overseas mergers case will increase, with the domestic LED industry chain outstanding enterprise to go abroad to enhance the intention, the overseas LED lighting industry chain, enterprise and channel integration is put on the agenda. With the LED lighting industry chain competition, enterprises are facing greater pressure of competition and survival, LED industry chain enterprises need to change the concept of success and the merger and acquisition strategy is the key to the success of internationalization.




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