2015 national key lighting urban occupancy ranking
Date: 2015-11-09 09:10:42 Hits: 614

Lighting appliance industry in the past 20 years has been rapid and steady development, the mainland has become lighting appliances production and consumption of large countries. According to Euromonitor data show that China's total production of lamps and lighting equipment in 2014 amounted to 418 billion 500 million yuan (if not specified, in this article, involving currencies are RMB), an increase of 10.7%.

1. mainland lighting demand analysis function analysis of the city lighting

potential market demand: airports, ports, railway, city rail transportation and other infrastructure needs lighting.

2. home lighting is no longer as a simple lighting, but to become emotional needs of life.

consumers pay more attention to in the room lighting to create atmosphere, will consider whether lighting in the shape and decoration combined with Home Furnishing material. Lamps and lanterns modelling, the style and the color all are getting more and more fastidious, more and more pursues the artistic effect.

3. fashion, personality, energy saving, environmental protection lighting has become the current popular trend of home decoration. The

4. lamp function is more suitable for segmentation, lamps in different situations is gradually coming out, such as haze lights, writing lights, fluorescent lamp, lamp, floor lamp, dinner.

in addition to different functions, the development of special lighting series for children. Energy saving, environmental protection and high-tech elements are also the main directions of development. Under the impetus of national semiconductor lighting project,

5. has formed seven industrial bases for semiconductor lighting engineering in Shanghai, Dalian, Nanchang, Xiamen, Shenzhen, Yangzhou and Shijiazhuang. The share is stable at around 70%, while the market share of LED functional lighting products is over 20%.

national key market and brand inventory

1. Chinese lighting industry further integration

has formed in Guangdong, Zhejiang, Jiangsu, Fujian, Shanghai five major areas, the number of enterprises reached more than five provinces and cities in the industry enterprises 90% of the total, and product types in five provinces and cities also have their own features, including:

mainly in Guangdong indoor lighting, decorative lamps mainly concentrated in Zhongshan Ancient Town and Dongguan.

Guzhen lighting more than 7 thousand businesses, to domestic enterprises, the total output value of the lighting industry in 2014 amounted to 16 billion 100 million yuan, is the largest domestic lighting professional production base and wholesale market in Hong Kong; Dongguan enterprises, products in addition to supply the international market, in recent years also increased efforts to develop the domestic market.

in Guangdong and other areas such as Foshan, Huizhou and other areas in the domestic market share in large proportion. Zhejiang, Jiangsu, Shanghai

mainly outdoor lamps and light sources.

road lighting is the main producing areas in Zhejiang Yuyao and Jiangsu Gaoyou; Ningbo area mainly outdoor decorative lamps mainly in Shangyu, Ling'an, Jinyun; mainly in energy-saving lamps, ring lamp, automobile lamp. Shanghai, Jiangsu, Changzhou mainly to cast (Pan) lamps, electrical appliances, accessories and so on. Fujian

is mainly concentrated in Xiamen, products based energy-saving lamp.

according to reports, the 2014 Xiamen City photovoltaic industry output value of 116 billion 200 million yuan, accounting for 56.38% of the total output value of Fujian province optoelectronics, 2018 is expected to achieve the total output value of 250 billion yuan.

2. Chinese lighting industry is highly fragmented

China currently has more than 10000 domestic brands of Brand Company, including TCL, FSL, NVC, Yankon, OPPLE etc.. Brand influence and control power of local products are generally weak, especially in the field of business and lighting engineering, and there is still a gap between them and global brand enterprises.

3. China's lighting industry's international brands are PHILPS, general electric, OSRAM and so on, and its products quality, decoration and practical high.

these brands occupy the high-end market, mainly for high-grade communities, villas, hotels, government facilities and other projects of a high-end users and individual consumers.

4. consumer loyalty to brands is not high, and brand awareness and ranking remain variable.

according to the survey, in many domestic and foreign lighting brands, PHILPS in 2015 brand image and visibility in the city and share and attraction to consumers also ranked first. The traditional lighting brand OSRAM, OPPLE and NVC in the forefront of lighting. At present

sales pipeline key sales pipeline of

1. mainland traditional lighting electrical appliance market are:

professional lighting market

brand stores

ordinary appliance stores home appliance chain stores

ordinary supermarket chain

hardware store building materials market at present most of the

lighting products are sold by the professional lighting market. In addition, in recent years, with the development of science and technology, e-commerce has gradually become a new enterprise sales channels.

2. in the professional lighting market, many manufacturers and dealers will showcase products to consumers, the feeling is counter intuitive and interactive, plus the price is relatively cheap, select the face is wide, lighting market very popular with consumers, the rapid development in recent years. Zhejiang, Hangzhou,

Beijing, Taiyuan, Shanghai, Chengdu, Zhengzhou, Wuhan, Tianjin, Qingdao, Chongqing, Shenyang, Shijiazhuang and other places have opened a lighting market scale ranging from. The

3. hardware store, as a building materials grocery store, is one of the most important sales channels for lighting appliances, as it sells all kinds of building materials.

Hardware outlets are widely distributed, some small and medium-sized enterprises despite the strength of domestic and international famous enterprises can not be comparable, but they break through hardware stores concentrated resources in a local market, also can form a regional brand.

4. some of the strength of the mainland lighting appliance enterprises began to focus on brand awareness, build brand shops in the country, strict and unified image of the store, price control, supply and marketing network, such as Huayi, OPPLE, such as the United States, NVC lighting giant.

on the other hand, lighting stores began to rise, for example, is a master of art lamp specifically for home lighting store.

5. traditional electricity supplier mode in recent years by lighting appliance enterprises favor, as a new sales channel. Some brands do not have very perfect sales system, and they will choose more channels to find new business opportunities. Many new enterprises have already taken a favorable position in network marketing.

according to market data, 2014 online shopping lighting products market size of about 14 billion 680 million yuan, all sales channels accounted for about 14.4%. As traditional enterprises have many entities selling stores, you can provide offline experience, and relatively more than simply online companies to engage in O2O more advantages.

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